As anyone who has a smattering of economics education could have told you, when government, rather than the marketplace, determines wages and prices the end result is always economic disaster. Thousands of employees in the fast-food business, and other businesses will be replaced by technology, eliminating those jobs. The government can’t arbitrarily and artificially set wages and not expect that there will be adverse consequences. The increase in the minimum wage which will cost billions of dollars to businesses was the catalyst necessary for businesses to decide to spend money on technology to figure out how to replace expensive employees. The end result of an increase in the minimum wage: fewer jobs. Something that Republicans and economists have been saying all along.
Wendy’s (WEN) said that self-service ordering kiosks will be made available across its 6,000-plus restaurants in the second half of the year as minimum wage hikes and a tight labor market push up wages.
It will be up to franchisees whether to deploy the labor-saving technology, but Wendy’s President Todd Penegor did note that some franchise locations have been raising prices to offset wage hikes.
McDonald’s (MCD) has been testing self-service kiosks. But Wendy’s, which has been vocal about embracing labor-saving technology, is launching the biggest potential expansion.
Wendy’s Penegor said company-operated stores, only about 10% of the total, are seeing wage inflation of 5% to 6%, driven both by the minimum wage and some by the need to offer a competitive wage “to access good labor.”
It’s not surprising that some franchisees might face more of a labor-cost squeeze than company restaurants. All 258 Wendy’s restaurants in California, where the minimum wage rose to $10 an hour this year and will gradually rise to $15, are franchise-operated. Likewise, about 75% of 200-plus restaurants in New York are run by franchisees. New York’s fast-food industry wage rose to $10.50 in New York City and $9.75 in the rest of the state at the start of 2016, also on the way to $15.
Wendy’s plans to cut company-owned stores to just 5% of the total.
Still, Penegor said that increased customer counts more than price hikes drove the chain’s 3.6% same-store sales increase in the first quarter.
Although profit exceeded Wall Street estimates, Wendy’s shares dived nearly 9% Wednesday because of weak second-quarter sales.
“We are seeing a bit of a softer overall category in April” relative to the past two quarters, Penegor said on an earnings call, implying more of an industrywide trend than an issue specific to Wendy’s.
Penegor said the reason for softer growth was hard to pinpoint, but he listed a cautious consumer, tougher spring weather in the Northeast, and a wider gap between the cost of food at home vs. food away from home as possible contributors.
While Wendy’s management was upbeat about company prospects, noting that it just experienced its first year with a net increase in restaurants since 2010, its downbeat comments about sector growth were contagious. McDonald’s eased 1.7% after touching a new record high on Tuesday. Yum Brands (YUM), which owns Taco Bell, Pizza Hut and KFC, slipped 2.6% andRestaurant Brands International (QSR) fell 3.4%.
For now, Penegor said, wage pressures have been manageable both because of falling commodity prices and better operating leverage due to an increase in customer counts. Still, the company is wary about both wage hikes and a possible recovery in commodity prices and is “working so hard to find efficiencies” so it can deliver “a new QSR experience but at traditional QSR prices.”
In addition to self-order kiosks, the company is also getting ready to move beyond the testing phase with labor-saving mobile ordering and mobile payment available systemwide by the end of the year. Yum Brands and McDonald’s already have mobile ordering apps.
One thought on “WENDY’S GOES TO SELF-SERVE KIOSKS AS WAGE INCREASES KICK IN”
I agree. With a $15 minimum wage on the horizon, it becomes profitable for companies to purchase labor saving technology.
I think the end game of the $15 minimum wage movement is a guaranteed annual income. The $15 minimum wage will create even more people who are unemployed or underemployed, resulting in more support for a guaranteed annual income. The next generation of Americans is embracing socialism.
Personally, I don’t think there should be a minimum wage. When you have no price floor, you have the best conditions for full employment. A minimum wage price floor results in a large pool of unemployed people.
I wrote a short essay (600 words) called “Why Raising the Minimum Wage Can Result in a Lower Unemployment Rate.” If you would like to read it, I am open to any feedback: https://christopherjohnlindsay.wordpress.com/2016/05/11/minimum-wage-unemployment/